If you're searching for a Treatwell alternative, you've probably done the maths. Treatwell charges 20–35% commission on new client bookings — meaning a £60 colour appointment returns just £39–£48 to you before card fees. For a busy salon taking ten new Treatwell clients a week, that's well over £500 per month leaving your pocket. No wonder so many salon owners are actively looking for a way out. We've reviewed the six most credible alternatives available in 2026, so you can compare them honestly and find the right fit for your business.
Before diving in: if you want a detailed breakdown of what Treatwell actually costs including all the fees, read our analysis of Treatwell's hidden costs and total pricing. And if you've already decided to leave, we have a step-by-step Treatwell migration guide that walks you through moving your clients without losing a single booking.
Why Salon Owners Are Leaving Treatwell
Treatwell's original value proposition was discovery — getting new clients to find your salon online at a time when most salons had no web presence. For many salons, that was genuinely valuable in 2015. In 2026, the landscape has shifted significantly.
- Commission on every new booking: Treatwell charges 20–35% commission depending on your contract tier. On a £50 service, you keep between £32.50 and £40 at best. The commission applies every time a new client books through Treatwell — there is no cap.
- No ownership of your client data: Clients who book through Treatwell technically belong to the platform. When you leave, you cannot automatically take their contact details. You can export what Treatwell gives you, but you lose the direct relationship that Treatwell holds.
- Your page promotes your competitors: While a client is browsing your Treatwell listing, Treatwell's algorithm is showing them similar salons nearby — often with discounted introductory offers. You're paying commission for traffic that may convert to a competitor.
- A profile is not a website: Treatwell gives you a directory listing, not a real website. You still need your own domain, your own Google Business Profile, and a proper booking flow to build a brand that isn't dependent on a third-party platform.
- Rising costs, same model: Treatwell has increased subscription and commission rates over the years. The underlying model — you pay to be listed, then pay again per booking — hasn't changed.
Every alternative on this list gives you client ownership, predictable monthly costs, and a booking system that you control completely.
What to Look For in a Treatwell Alternative
Not all booking platforms are built the same. Here's what actually matters when you're evaluating a switch:
- Zero commission: Any flat-fee platform will almost certainly be cheaper than Treatwell if you take more than a handful of new bookings per month. The number to watch is total cost — subscription fee plus any per-transaction charges.
- Full client data ownership: You should be able to export your full client list in a standard format (CSV) whenever you like, with no restrictions. This is non-negotiable.
- Mobile-first booking: Over 70% of salon bookings now happen on a smartphone. A booking flow that isn't smooth on mobile loses clients at the most critical stage.
- A real website, not just a profile: Treatwell gives you a listing page on their domain. What builds a sustainable business is a website on your own domain that Google indexes under your salon name — one that works for you even when you're not actively paying for Treatwell visibility.
- Reasonable flat-rate pricing: Standard flat-fee salon software ranges from around €20 to €80/month depending on team size and features. Anything significantly above that needs a strong feature justification.
- Genuine support: When something breaks before a busy Saturday, you need to be able to reach a real person.
The 6 Best Treatwell Alternatives in 2026
1. DoTheBeauty — Best for Independent Salons
DoTheBeauty is a flat-fee salon platform that combines an AI website builder with a complete booking and management system. It charges zero commission on bookings — you pay a fixed monthly fee and keep 100% of every appointment, every time.
What sets it apart from every other platform on this list is the website builder. You answer nine questions about your salon — name, services, team, style — and the system generates a complete, SEO-ready website with professional copy and design in around ten minutes. That means you don't just get a booking system; you get the full online presence to attract direct clients long-term without paying a developer or relying on Treatwell's marketplace.
The platform covers online booking (clients book 24/7 without needing an account), appointment management, staff scheduling, billing and receipts, product inventory with barcode scanning, client records and history, email confirmations and reminders, and a PIN-protected reception dashboard for front-desk use on an iPad. Multi-location support is included on all plans.
Pricing (EU):
- Starter: €19.95/month — up to 2 staff, DoTheBeauty subdomain, 2% card transaction fee
- Growth: €49/month — up to 8 staff, custom domain included, email reminders, 1% card transaction fee
- Pro: €79/month — unlimited staff, priority support, dedicated onboarding, 0.5% card transaction fee
All plans include a 7-day free trial with no card required. There are no contracts, no setup fees, and no commission on any plan. See the full pricing breakdown →
Real-world result: Bonnie Reid Hair in Kuta Lombok uses DoTheBeauty to run their salon website and take bookings without WhatsApp back-and-forth. "Before DoTheBeauty, I was spending hours coordinating bookings on my phone," Bonnie says. "Now clients book themselves, I have a professional website, and I spend that time doing what I love." The website — built in a single session — now handles all bookings and appears in local Google results.
Pros:
- 0% commission — always, on every plan
- AI website builder included — no developer needed, live in minutes
- Full client data export at any time
- Multi-location support on all plans
- Reception dashboard for front desk (iPad-friendly)
- Flat, predictable monthly fees — no surprises
- Mixed bookings: clients can book multiple stylists in a single appointment
Cons:
- No marketplace — you bring your own clients (which is precisely why there's no commission)
- Stripe required for card payments (available in EU, UK, US, AU — not available in all countries)
- Newer platform — smaller brand recognition than Treatwell in the UK today
Best for: Independent salons and small chains that want full ownership of their booking system, website, and client data — with a single, predictable monthly bill and no commission ever.
2. Salonized — Established Booking Software
Salonized is a well-established salon management platform with a strong user base in the Netherlands and Belgium. It offers appointment scheduling, online booking, client management, POS, staff management, and reporting. The platform does not include a website builder — you'll need to build your own website separately and embed Salonized's booking widget.
Salonized has been around long enough to have a reliable track record and good customer support. For Dutch and Belgian salons that already have their own website and want a proven, no-commission booking system, it's a solid choice. The interface can feel dated compared to newer platforms, and it lacks the website-and-booking-in-one approach that DoTheBeauty offers, but its feature depth for core salon management is solid.
Pricing: Salonized operates on a tiered subscription model. Pricing varies by staff count and feature tier — typically ranging from around €29/month for solo practitioners to €79+ for larger teams. No booking commission on any plan.
Pros:
- Established platform with strong Dutch/Belgian market presence
- Good POS and inventory management
- Reliable appointment scheduling with staff availability rules
- No commission fees
Cons:
- No website builder — separate hosting and website development needed
- Interface can feel dated
- Limited support for non-Dutch-speaking markets
Best for: Dutch and Belgian salons looking for a proven, no-commission booking system that already have (or plan to build) their own website.
3. Planity — Strong in French-Speaking Markets
Planity is a French booking platform that operates a marketplace model similar to Treatwell — salons get visibility on the Planity directory alongside their own booking management dashboard. It's the dominant Treatwell competitor in France and has expanded into Belgium and other French-speaking territories.
The critical point to understand: Planity charges commission on new clients who discover you through their marketplace, typically in the range of 10–18% depending on your contract. This makes Planity cheaper than Treatwell, but it does not eliminate the commission model. For UK salons or those outside France, Planity's marketplace has limited reach and its relevance drops significantly.
Pricing: Planity combines a monthly subscription with marketplace commission on new bookings. The exact commission rate varies by contract tier.
Pros:
- Strong marketplace visibility in France
- Clean booking interface and client-facing app
- Lower commission than Treatwell for French-market salons
- Good mobile experience for clients
Cons:
- Commission fees still apply on marketplace bookings — not truly commission-free
- Primarily French market — limited value for UK or international salons
- No website builder
Best for: Salons in France that want Treatwell-style marketplace exposure with lower commission rates and a modern booking interface.
4. Timely — Feature-Rich Scheduling Platform
Timely is a New Zealand-based salon and spa scheduling platform used widely in the UK, Australia, and New Zealand. Its feature set is one of the most comprehensive available: appointment scheduling, client management, POS, staff management, SMS and email reminders, gift vouchers, stock management, and detailed reporting. It integrates with third-party websites via a booking widget.
Timely's strength is depth — it's particularly well-suited to larger or more complex salons that need granular control over staff availability, multi-location operations, and detailed business analytics. The pricing model is per staff member per month, which means costs scale predictably but can become significant for larger teams.
There is no website builder. You'll need to build your own website and connect Timely's booking widget to it — an extra step that smaller salons may find daunting.
Pricing: Timely starts at approximately £20/month for a single stylist. Pricing scales per staff member. No booking commission on any plan.
Pros:
- Comprehensive feature set — strong for larger or complex operations
- Excellent SMS reminder system reduces no-shows
- Detailed reporting and business analytics
- No commission on bookings
- Established UK and Antipodean market presence with good support
Cons:
- Per-staff pricing escalates for larger teams
- No website builder — separate hosting required
- Can feel complex to configure for smaller salons
- Interface less modern than newer platforms
Best for: Mid-to-large salons and spas that need a comprehensive management platform and already have their own website or technical resource to set one up.
5. Fresha — 'Free' With Important Caveats
Fresha markets itself as subscription-free salon software — no monthly fee. For salons with an existing client base who just want a booking system and won't use Fresha's marketplace at all, the costs can indeed stay very low. But it's worth understanding exactly how the Fresha model works before you commit.
Fresha makes money in three ways: a 20% commission on new clients who book through the Fresha marketplace (clients who found you via Fresha's directory, not your own marketing); payment processing fees of 1.29% + 20p per card transaction in the UK; and optional paid add-ons including no-show protection and blasting messages to clients. The 'no subscription fee' claim is accurate for the scheduling software itself — but using the full platform, including marketplace visibility and card payments, carries real costs.
For a salon doing £5,000/month in card revenue, the 1.29% + 20p processing fee alone adds roughly £65–£80/month — comparable to or more than a mid-tier flat-fee platform. Add marketplace commission for new clients and the cost picture changes quickly.
Pros:
- No monthly subscription fee for the core scheduling software
- Good client-facing booking experience
- Marketplace exposure if you want new client discovery
- Strong mobile app
Cons:
- 20% commission on new marketplace clients — same model as Treatwell, lower rate
- Payment processing fees on every card transaction
- No website builder
- Fresha holds the client relationship for marketplace-sourced bookings
Best for: Salons with an established client base who want free scheduling software and won't rely on marketplace discovery — or salons that understand the commission model and are comfortable with it for new-client acquisition.
6. Square Appointments — Simple and Familiar
Square Appointments is the scheduling product within the Square ecosystem. If your salon already uses Square for card payments, adding their booking system is the most straightforward path — the same dashboard handles payments, appointments, and basic client records. The interface is clean, familiar, and very easy to use.
Square Appointments is free for solo practitioners and charges a flat monthly fee for teams. It works well for straightforward operations: single-location salons with a small team, no complex multi-stylist booking requirements, and clients who are comfortable with a digital booking flow. It lacks some of the salon-specific depth you'd find in dedicated platforms — no AI website builder, more limited multi-location features, and staff availability management isn't as granular as Timely or DoTheBeauty. It's also primarily designed for the US market, with more limited features and availability in Europe.
Pricing: Free for solo practitioners. Teams: from $29/month (US pricing). No commission fees on any plan.
Pros:
- Free for solo stylists
- Seamless Square POS integration — one system for payments and bookings
- Very easy to use — minimal setup time
- No commission fees
- Familiar, trusted brand with strong support infrastructure
Cons:
- Not purpose-built for salons — missing some sector-specific features
- US-centric — limited feature depth and availability in Europe
- No website builder
- Less advanced staff scheduling and availability management
Best for: Solo practitioners or very small salons already in the Square ecosystem — especially in the US — who want a simple, commission-free booking tool without switching payment processors.
Side-by-Side Comparison
Here's how the six Treatwell alternatives compare on the features that matter most:
| Platform | Commission | Monthly Fee | Website Builder | Online Booking | Client Data Export |
|---|---|---|---|---|---|
| DoTheBeauty | 0% | €19.95–€79 | ✓ AI-powered | ✓ | ✓ Full |
| Salonized | 0% | ~€29–€79+ | ✗ | ✓ | ✓ |
| Planity | 10–18% (marketplace) | Subscription + commission | ✗ | ✓ | Partial |
| Timely | 0% | ~£20+/stylist/month | ✗ | ✓ | ✓ |
| Fresha | 20% (marketplace) | Free + per-transaction fees | ✗ | ✓ | Partial |
| Square Appointments | 0% | Free–$29+ | ✗ | ✓ | ✓ |
| Treatwell (reference) | 20–35% | Subscription + commission | Profile only | ✓ | Limited |
How to Choose the Right Treatwell Alternative
The right platform depends entirely on your specific situation. Here's a straightforward decision framework:
- You want a website and booking system in one place: DoTheBeauty is the only platform on this list with an AI website builder built in. You'll have a complete online presence — website, booking, and management — live in under an hour, with no developer and no separate hosting bill.
- You're in the Netherlands or Belgium and want a proven local platform: Salonized has the deepest roots in the Dutch market, no commission fees, and a long track record of reliability.
- You're in France and still want some marketplace exposure: Planity offers lower commission than Treatwell with strong French-market visibility. You're still in a commission model, but at a lower rate.
- You run a larger multi-stylist salon or spa that needs deep reporting and SMS: Timely has the most comprehensive feature set of the flat-fee platforms, particularly for analytics and no-show management.
- You have an established client base and want to minimise monthly outgoings: Fresha costs nothing in subscription fees if you don't use the marketplace. Watch the per-transaction fees on card payments.
- You're solo and already using Square for payments: Square Appointments is the lowest-friction option — one system, familiar interface, free for a single stylist.
For a detailed feature-by-feature comparison, see our full Treatwell alternatives compare page.
How to Switch from Treatwell
Switching doesn't have to be stressful. The practical steps are straightforward:
- Export your client list from Treatwell before you do anything else. Treatwell provides a CSV export from your dashboard settings. Download it and keep it safe — this is your most important asset.
- Set up your new platform. Most platforms offer a free trial — use it properly. Add your services, team, and availability before going live. DoTheBeauty's AI website builder has you up and running in under an hour.
- Import your clients. Most platforms (DoTheBeauty, Salonized, Timely) accept a CSV upload of your client list, including names, phone numbers, and email addresses.
- Set up your new booking link and add it everywhere: Instagram bio, Google Business Profile, email signature, WhatsApp status.
- Tell your regulars directly. A simple message — "We've moved to a new booking system, here's the link" — is all you need. Your existing clients will follow you; it's the new-client discovery piece that Treatwell was providing that you now need to replace through other channels (Google, Instagram, word of mouth).
- Cancel your Treatwell contract only once your new system is live and clients are booking through it. Don't cancel before you have a working alternative in place.
For a more detailed walkthrough including how to handle the transition period and redirect your Treatwell reviews, read our complete guide to leaving Treatwell without losing clients.
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