DoTheBeauty wasn’t planned in a startup accelerator. It started with a pair of scissors, a WhatsApp full of missed bookings, and the question: why is this so hard?
We ran a beauty salon in Lombok, Indonesia. Not a chain. Not a franchise. A real salon with real clients, real chaos, and a phone that never stopped buzzing with WhatsApp messages at midnight.
We tried every tool out there. Some wanted a cut of every booking. Others handled appointments but couldn't build us a website. The free ones stopped being free. We ended up juggling five different apps, a paper calendar, and a prayer.
We ran one of the most efficient salons on the island. Clients loved us. The business was growing. But behind the scenes? Total chaos. We were spending more time on admin than on actual beauty.
So we stopped complaining and started building.
We built the tool we wished existed from day one. One platform. Website, booking, clients, payments. AI that builds your site in 10 minutes instead of weeks. Zero commission because we know what it feels like to watch your margins disappear into someone else's pocket.
Every feature in DoTheBeauty exists because we needed it ourselves. The reception dashboard? That was for our front desk. The email reminders? Because we were tired of no-shows. The 10-minute setup? Because we didn't have time for anything longer between clients.
We’re not a tech company pretending to understand salons. We’re salon people who learned to build software.
You keep 100% of your bookings. No percentage on new clients, no percentage on returning clients. Just a flat monthly fee you can plan around.
Answer 9 questions. Get a full website with booking, services, and content. No design skills needed. No hiring a web developer. No weekend project that never gets finished.
Client lists, booking history, revenue data. It all belongs to you. Export it anytime. We will never sell it, share it, or hold it hostage.
No "contact us for a quote." No hidden fees buried in the fine print. Every plan, every feature, every cost is listed publicly. What you see is what you pay.