No marketplace commission. No lock-in. Your own salon website.
When a client finds you via the Fresha marketplace, Fresha takes 20% of the treatment price — with a minimum of $6 per booking. A $60 colour treatment sends $12 straight to Fresha before you see a cent.
Fresha is no longer free. Independent stylists pay $19.95/month and teams pay $14.95 per bookable staff member per month — on top of the 20% marketplace commission. Both costs stack up every month.
You cannot use Stripe, Square, or any other processor. Every payment goes through Fresha's own system at 2.29% + $0.20 for in-person cards and 2.79% + $0.20 online. You have no choice and no negotiating power.
Fresha gives you a profile on their platform, surrounded by competitor listings. You do not get a proper website under your own domain. Your salon's online presence depends entirely on their marketplace.
Every new client booking via Fresha must sign up to Fresha first. That friction costs you bookings. With DoTheBeauty, clients book in seconds — no account, no app, no friction.
$19.95/mo + 20% new client fee
Monthly subscription + 20% new client marketplace commission
Most salon owners don't know until they see the numbers.
You save per month: €184
That's per year: €2.214
Your client wants a cut with Bonnie and a keratin treatment with Lisa. Traditional booking systems make them book twice. DoTheBeauty handles it in one seamless flow.
Same 2.5 hours. Traditional booking: one client, one stylist blocked. DoTheBeauty: Emma's full multi-stylist appointment AND a second client in Bonnie's freed time.
Fresha's marketplace can help new salons get discovered — but the 20% new client fee and locked payment processing mean you pay more the busier you get. DoTheBeauty replaces the marketplace dependency with tools you own: an AI-built website that ranks on Google, a direct booking page your clients use without an account, and zero commission on every booking. One flat fee. No surprises. [calculator competitor="Fresha" type="hidden-fees"]