Flat pricing. AI website included. No per-seat fees.
Vagaro prices per bookable calendar — meaning each stylist on your team adds to your monthly bill. A solo stylist pays $30/mo. Add two more and you're already looking at $70–90/mo before any add-ons. DoTheBeauty's Growth plan covers up to 8 staff for a flat €49/mo, no matter how many appointments they take.
Vagaro's website builder, called MySite, is a $20/month add-on. It's not part of your plan — it's a separate charge on top of your base subscription. With DoTheBeauty, an AI-powered salon website is included in every plan from day one. Answer 9 questions and your professional site with copy, design, and SEO is live in 10 minutes.
Vagaro prices in USD and its payments, support, and product focus are designed around the US and Canadian market. If you're a salon in the UK, Netherlands, Germany, Spain, or elsewhere in Europe, you're working with a platform that wasn't built for your market. DoTheBeauty is built for EU, UK, and international salons, with EUR pricing and Stripe Connect so payouts land directly in your account.
Vagaro requires you to use Vagaro Merchant Services for card payments. DoTheBeauty uses Stripe Connect — your salon gets its own Stripe account, so money goes directly to you. No intermediary holding your revenue. For international salons, this is a significant operational advantage.
From $30/mo per bookable calendar
Per-seat pricing — each stylist needs their own calendar
Your client wants a cut with Bonnie and a keratin treatment with Lisa. Traditional booking systems make them book twice. DoTheBeauty handles it in one seamless flow.
Same 2.5 hours. Traditional booking: one client, one stylist blocked. DoTheBeauty: Emma's full multi-stylist appointment AND a second client in Bonnie's freed time.
Vagaro is a mature platform with a loyal US customer base, and if you're running a salon in America it deserves a look. But for salons in the UK, EU, or anywhere outside North America, the fit gets awkward fast: USD pricing, US payment infrastructure, and a per-seat cost model that gets expensive as your team grows. DoTheBeauty gives you a flat monthly price, an AI website included from day one, Stripe Connect so your revenue lands directly in your account, and 0% commission on every booking. No add-ons required to run a professional salon online.