Vagaro Pricing for Salons 2026 — Full Cost Breakdown

What Does Vagaro Cost? The Base Pricing Model

Vagaro does not charge a flat monthly fee that covers everything. Instead, it uses a per-bookable-calendar model — meaning the price goes up for each staff member who takes bookings through the system.

In 2026, Vagaro's base pricing for a single location breaks down like this:

Bookable calendars (staff)	Monthly price (USD)
1 (just me / solo stylist)	$30/mo
2 staff	$40/mo
3 staff	$50/mo
4 staff	$60/mo
5 staff	$70/mo
6 staff	$80/mo
7 or more staff	$90/mo

A "bookable calendar" is any staff member who can receive online bookings. If you have a manager who doesn't take clients, they don't need a bookable calendar. But every stylist, therapist, or technician who accepts online appointments counts as one calendar — and adds to your monthly bill.

For UK salons, these USD prices need converting. At the time of writing, $90/month for a 7+ staff salon is roughly £71/month — and that is before any add-ons or payment processing fees.

Vagaro Add-On Costs: Where the Price Climbs

The base Vagaro subscription includes a solid set of core features: calendar management, online booking, client records, reporting, inventory, and a free listing on the Vagaro marketplace. But several features that many salons consider essential are not included — they are optional add-ons, each billed separately.

Here is a complete breakdown of Vagaro's 2026 add-on pricing:

Add-on	Price (USD/mo)	What it does
Vagaro MySite	$20/mo	Website builder connected to your Vagaro account
Text Marketing	from $20/mo	SMS campaigns, automated texts, and promotional messages
Email Marketing	Free to start	Email campaigns (1,000/month included in base plan)
Forms	$10/mo	Automated intake forms, SOAP notes, custom forms
Online Shopping Cart	$10/mo	Sell products, gift cards, memberships, and packages online
Check-In App	$10/mo	QR code self-check-in for classes and appointments
Get Featured	$10/mo	Higher placement in Vagaro marketplace search results
Vagaro Drive	from $10/mo	File and photo storage for you and clients
QuickBooks Integration	$10/mo	Auto-import sales data into QuickBooks Online
Live Stream	$10/mo	Virtual consultations and online classes
Branded App	$100/mo	Custom-branded mobile app with your salon name and logo
Payroll	$34/mo + $5/employee	In-platform payroll processing for your team
Xero Integration	$30/mo	Auto-import sales data into Xero
Data Lake	$40/mo	Advanced integrations with Power BI, HubSpot, Salesforce, etc.

The add-ons are modular, which sounds appealing — you only pay for what you use. In practice, a typical salon wanting a website, text reminders, and online product sales would add:

• Vagaro MySite: $20/mo
• Text Marketing: $20/mo
• Online Shopping Cart: $10/mo

That is an extra $50/month on top of the base plan. A 4-staff salon that wants a website, text marketing, and product sales is now paying $110/month (£87) before payment processing fees.

The branded app at $100/month is notable. For salons that want clients to book through a white-labelled app rather than the generic Vagaro marketplace app, this is a significant fixed cost — more than the entire base plan for a 3-person salon.

With DoTheBeauty, your website is included at every plan level — no extra $20/month. A website, booking page, and client management start at €19.95/month. No add-ons required.

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Vagaro Payment Processing Fees

Vagaro's monthly subscription does not include payment processing. To take card payments through the platform, you need Vagaro Merchant Services — a separate processing arrangement with its own fee structure.

Vagaro Merchant Services charges approximately:

• Card-present payments (in-person, chip or tap): ~2.6% + $0.10 per transaction
• Card-not-present (online bookings, keyed-in): ~3.5% + $0.15 per transaction

These are standard US card processing rates and are broadly similar to what you would pay through Stripe or Square as a standalone processor. The key difference is that Vagaro's payment processing is US-centric — UK salons accepting GBP card payments may find the integration less straightforward, and will need to verify current rates directly with Vagaro.

Vagaro does note that they take $0 commission from your bookings — the processing fees are card network and processor costs, not a Vagaro revenue share. This is meaningfully different from a commission model like Treatwell's 35% on new bookings.

For a 3-staff UK salon taking £8,000/month through the system, the processing fee at ~2.6% would be approximately £208/month — on top of the subscription and any add-ons.

What Is Included in the Vagaro Base Plan?

Despite the per-calendar pricing structure, the core Vagaro plan covers a lot of ground. Here is what every subscriber gets, regardless of how many staff they have:

• Online booking via the Vagaro marketplace, Instagram, Facebook, and Apple Maps
• Calendar and resource management
• Client records and history
• Appointment reminders and notifications (unlimited)
• 1,000 free emails per month
• Memberships, packages, and gift certificates
• Customer loyalty programmes
• Customer waitlist
• Advanced reporting
• Inventory tracking
• Invoices and billing
• SOAP notes
• Free listing on the Vagaro marketplace
• AI-powered business tools and marketing features
• Free card reader (when signing up for Vagaro Merchant Services, conditions apply)

This is a comprehensive feature set for the base price, particularly for US salons. The absence of a website builder in the core plan is the most notable gap — most salon booking systems in 2026 include at least a booking page or simple site builder as standard. With Vagaro, you either use the Vagaro marketplace page as your online presence or pay $20/month extra for Vagaro MySite.

Vagaro vs DoTheBeauty: Pricing Comparison

Vagaro and DoTheBeauty operate on different pricing models and in different primary markets. Here is a direct comparison for a typical salon scenario — a 3-stylist salon wanting online booking, a website, and card payment processing.

	Vagaro (3 staff)	DoTheBeauty Growth
Base subscription	$50/mo (~£39)	€49/mo (~£41)
Website / booking page	+$20/mo (MySite add-on)	Included
Custom domain	Included with MySite add-on	Included
Email reminders	Included (1,000/mo)	Included
Text marketing	+$20/mo	Not available
Commission on bookings	0%	0%
Card transaction fee	~2.6% + $0.10 (Vagaro Merchant Services)	1% platform fee + Stripe rates
Marketplace listing	Vagaro marketplace (US-focused)	None (your own website only)
Primary market	United States	Europe (EUR)
Pricing currency	USD	EUR
Monthly total (website included)	~$70/mo (~£55)	€49/mo (~£41)

For a 5-staff salon wanting a website, text marketing, and the online shopping cart:

Cost item	Vagaro	DoTheBeauty Growth
Base plan (5 staff)	$70/mo	€49/mo (up to 8 staff)
Website builder	+$20/mo	Included
Text marketing	+$20/mo	Not included
Online shopping	+$10/mo	Not applicable (booking platform)
Monthly platform total	$120/mo (~£95)	€49/mo (~£41)
Annual platform cost	~$1,440 (~£1,140)	~€588 (~£494)

The gap widens if you add the Vagaro branded app ($100/month) or payroll module ($34/month + $5 per employee). These are genuinely useful features for larger businesses, but they represent a significant cost increase on top of an already modular pricing structure.

Vagaro for UK Salons: What You Need to Know

Vagaro is available in the UK, but it is important to be clear about what that means in practice. Vagaro is a US-founded and US-focused product. Its marketplace — where clients discover salons — is strongest in the United States. UK salons using Vagaro are primarily using it as a standalone booking and management system, not as a discovery platform.

Practical considerations for UK salons:

• USD pricing: All Vagaro plans are priced in US dollars. Your monthly bill fluctuates with the GBP/USD exchange rate. A $70/month plan could cost anywhere from £54 to £60 depending on the rate at billing time.
• Payment processing: Vagaro Merchant Services is configured for US card networks. UK salons will need to verify whether UK-issued cards and payment methods work seamlessly, and what rates apply.
• Marketplace reach: The Vagaro marketplace has limited penetration in the UK. You will not get the same new-client discovery benefit that a US-based Vagaro salon gets from a marketplace listing.
• Support timezone: Vagaro's support team operates on US time. This means UK salons may find live support unavailable during core working hours.

For UK salons specifically, the practical value of Vagaro's marketplace listing is lower than for US users. The core software remains capable, but you are paying for (and not fully using) part of what makes Vagaro's pricing model work in its home market.

Who Is Vagaro Best For — and Who Should Look Elsewhere?

Vagaro is a well-established platform with a large US user base and a genuine feature set. Being clear about where it fits well — and where it does not — helps you make the right call for your salon.

Vagaro works well if:

• You are based in the United States and want access to an active local marketplace
• You run a fitness or wellness business alongside a salon — Vagaro is especially strong in the fitness/classes segment
• You want advanced features like payroll, SOAP notes, and live streaming in one platform
• You want a branded app and are willing to pay $100/month for it
• Your team is already familiar with Vagaro and you want continuity

Vagaro is probably not the right fit if:

• You are a UK or EU-based salon — the USD pricing, limited marketplace reach, and US-centric payment processing are genuine friction points
• You want a website included in the base plan without an add-on fee
• Your salon has fewer than 3 staff — you are paying for a feature set built around growth that may be underused
• You want predictable flat-fee billing — the per-staff + add-on model makes the final monthly bill harder to predict as you grow
• You need a platform native to European pricing and regulations (EUR billing, EU-compliant payment processing)

For UK and European hair salons, beauty studios, and nail bars specifically, the combination of USD pricing, limited UK marketplace value, and the cost of building out a complete feature set through add-ons often makes a Europe-native platform more straightforward to budget and operate.

Frequently Asked Questions

How much does Vagaro cost per month?

Vagaro starts at $30/month for one bookable calendar (one staff member who takes appointments). Each additional staff member adds approximately $10/month, so a 5-person salon pays $70/month for the base plan. Add-ons like the website builder ($20/mo), text marketing (from $20/mo), and the branded app ($100/mo) are charged separately. A fully equipped 4-person UK salon using Vagaro with a website and text marketing would typically pay around $110–$130/month (~£87–£103) before payment processing fees.

What is Vagaro Pro pricing?

Vagaro does not have a "Pro" plan tier in the traditional sense. All subscribers access the same core feature set, with pricing determined by the number of bookable calendars (staff) rather than plan level. "Vagaro Pro" typically refers to the salon/spa management software product as a whole, as distinct from the consumer-facing Vagaro marketplace app. If you see references to "Vagaro Pro cost", they are usually referring to the main subscription starting at $30/month.

Does Vagaro take a commission on bookings?

No. Vagaro does not charge a commission or percentage cut on your bookings. Their revenue comes from the flat monthly subscription fee and from Vagaro Merchant Services processing fees if you use their payment processing. All booking revenue goes to you directly. This is a meaningful difference from commission-model platforms.

What are Vagaro's payment processing rates?

Vagaro Merchant Services charges approximately 2.6% + $0.10 per card-present transaction and 3.5% + $0.15 per card-not-present transaction. These rates are in addition to the monthly subscription. Contact Vagaro directly for current UK-specific rates, as they can differ from the standard US rates.

Is Vagaro available in the UK?

Yes, UK salons can sign up for Vagaro. However, Vagaro is primarily a US product — its marketplace has limited reach in the UK, pricing is in USD (subject to exchange rate fluctuation), and payment processing is US-centric. UK salons considering Vagaro should weigh the platform's strengths against the practical limitations of using a US-focused tool in the UK market.

What does the Vagaro app cost?

The Vagaro client-facing booking app (through which clients book on the Vagaro marketplace) is free for clients to download and use. The branded app add-on — which gives your salon its own custom-branded app in the App Store and Google Play — costs $100/month and is optional. Most salons on Vagaro use the standard Vagaro marketplace app for client bookings without a branded app.

How does Vagaro compare to DoTheBeauty?

Vagaro and DoTheBeauty target different markets and offer different pricing structures. Vagaro is US-focused with a per-staff pricing model starting at $30/month; the website builder is an add-on at $20/month extra. DoTheBeauty is Europe-focused (EUR billing), charges a flat monthly fee from €19.95 regardless of staff count (up to 2 on Starter, up to 8 on Growth), and includes the website builder in every plan. Both platforms charge 0% commission on bookings. For UK and EU salons wanting a simple, all-in platform with EUR billing, DoTheBeauty is typically more cost-effective; for US salons wanting marketplace discovery and advanced features like payroll and live streaming, Vagaro's ecosystem may justify the higher and more variable cost.