Transparent pricing. No marketplace lock-in. Built for salons.
Mindbody officially states plans start at $99/month per location, but beyond the Starter entry point every tier directs you to ‘Let’s talk’. In practice, industry sources and user reports put Starter quotes at $139–$199/month, with Accelerate and Ultimate well above that. You cannot budget for a tool you can’t price. DoTheBeauty publishes every plan openly at €19.95, €49, and €79/month — no calls required.
When you list on the Mindbody marketplace, your salon appears in the Mindbody app alongside every other business in your area. A client searching for a haircut in your postcode sees you, the salon next door, and the one two streets away — all on the same screen. You’re paying a monthly subscription to funnel potential clients to your direct competitors. DoTheBeauty has no marketplace: clients book directly through your own branded page.
Mindbody’s feature set was designed for yoga studios, gyms, pilates centres, and spas. Class scheduling, pick-a-spot booking, membership management, and fitness analytics dominate the platform. Hair salons, barbershops, and nail studios pay for an enormous feature footprint where most of it is irrelevant to their daily workflow. DoTheBeauty is purpose-built for salon types: appointment groups with multi-stylist support, per-stylist availability, walk-in management, and a reception dashboard built for the front desk.
Mindbody requires annual contracts on its plans. If your salon’s needs change — you downsize, you pivot, or you find a better tool — you’re committed for the year. Annual billing also makes it harder to evaluate the real monthly cost when budgeting. DoTheBeauty is month-to-month: no contracts, no exit penalties, cancel any time.
Mindbody provides branded booking widgets that you can embed into an existing website. It does not build you a salon website. If you don’t have a site already, you’ll need to source hosting and a builder separately. DoTheBeauty’s AI website builder creates a professional salon site from 9 questions — with copy, design, SEO meta tags, and a custom domain — in around 10 minutes.
From $99/month per location (officially); $139–$199/mo in practice
Annual subscription per location. Accelerate and Ultimate: contact sales only.
Your client wants a cut with Bonnie and a keratin treatment with Lisa. Traditional booking systems make them book twice. DoTheBeauty handles it in one seamless flow.
Same 2.5 hours. Traditional booking: one client, one stylist blocked. DoTheBeauty: Emma's full multi-stylist appointment AND a second client in Bonnie's freed time.
Mindbody is a powerful piece of software — if you run a gym, yoga studio, or wellness centre. For hair salons, barbershops, and nail studios, you’re paying for an oversized platform where large swathes of functionality (class scheduling, pick-a-spot, fitness analytics, membership tiers) are irrelevant to your daily operation. Add opaque ‘contact sales’ pricing, annual contracts, and a marketplace that lists your competitors alongside you, and the value calculation for salon owners becomes hard to justify. DoTheBeauty is the inverse: a tool designed specifically for appointment-based salons. Flat monthly pricing from €19.95, a professional AI-built website live in 10 minutes, 24/7 booking on your own domain, 0% commission forever, and a reception dashboard built for front-desk workflows. No class schedules, no fitness analytics, no noise. If you’re comparing pricing in detail, our companion post — <a href="/blog/mindbody-pricing-salon-cost-breakdown">Mindbody Pricing for Salon Owners: What You Actually Pay in 2026</a> — breaks down every plan tier, hidden add-on cost, and marketplace fee. And if you’re evaluating other platforms, see how <a href="/compare/booksy-alternative">Booksy compares to DoTheBeauty</a>, <a href="/compare/fresha-alternative">Fresha vs DoTheBeauty</a>, or <a href="/compare/salonized-alternative">Salonized vs DoTheBeauty</a>. For a broader look at salon booking systems, the <a href="/pricing">DoTheBeauty pricing page</a> sets out every plan in plain English — no sales calls, no annual lock-in.