vs treatwell

Treatwell vs DoTheBeauty: Honest Comparison for Salon Owners (2026)

35% commission or flat pricing — the numbers don't lie.

Where treatwell Falls Short

35% commission on every new client — every time

Treatwell takes 35% of the treatment price for every booking from a new marketplace client. On a €50 treatment that is €17.50 per new client, before VAT. Run 30 new-client bookings a month and you are paying over €600 in commission alone — month after month.

Monthly subscription on top of commission

Treatwell Connect also charges a monthly subscription of around €35. You pay it whether you get bookings or not. A quiet month still costs you €35 before the first client walks in.

No website — just a profile on their marketplace

Treatwell gives you a listing on Treatwell.com, not a real website. Your salon sits between dozens of competitors on a platform you do not own or control. Clients searching Google find Treatwell — not you.

Your client data stays on their platform

Clients who book through Treatwell are, in Treatwell's eyes, Treatwell's clients. You get limited contact data and no clean way to move those relationships to a direct booking system. Leave the platform and you lose that online presence.

Fees compound as you grow

The more successful your salon becomes on Treatwell, the more you pay. 50 new clients a month at €50 average means over €1,000/month in commission plus VAT plus processing — a permanent tax on your own growth.

Feature Comparison

FeaturetreatwellDoTheBeauty
Commission on new clients35% on new marketplace clients (+ VAT)0% — never, on any plan
Monthly subscription~€35/mo + commission on top€19.95/mo (Starter) to €79/mo (Pro)
Payment processing fee2.5% on online prepaid bookings0.5%–2% on card payments (Stripe)
Own salon websiteNo — marketplace profile on Treatwell.comYes — AI builds your website in 10 minutes
Custom domainNo — yoursalon.treatwell.comYes — included on Growth and Pro plans
Client data ownershipLimited — data lives in Treatwell's systemFull — all your client data, always
24/7 online bookingYes — via Treatwell marketplaceYes — via your own website
Mixed bookings (multi-stylist)NoYes — unique feature for group treatments
Inventory management + POSNoYes — barcode scanning, stock alerts, billing
Marketplace visibilityYes — strong point of TreatwellNo — you rank directly on Google instead

Pricing Comparison

Treatwell Connect

~€35/mo subscription + 35% commission + VAT + 2.5% processing

Monthly subscription + 35% commission on new marketplace clients

  • 35% commission on every new marketplace client (plus VAT in most markets)
  • Monthly subscription of ~€35 regardless of booking volume
  • 2.5% processing fee on all online prepaid bookings
  • You build Treatwell's brand, not your own — no independent website
  • Client relationships belong to the marketplace, not to you
  • Costs scale up the more successful you become

DoTheBeauty

Starter€19.95/mo
Growth€49/mo
Pro€79/mo
  • 0% commission, ever
  • No hidden fees
  • Cancel anytime
  • 7-day free trial

How much does Treatwell really cost you?

Enter your numbers and see the difference.

With Treatwell

Subscription35
Commission (35%)€231
Processing fees€17
VAT on commission€49
Total / month€331

With DoTheBeauty

Growth plan49
Commission (0%)€0
Total / month49

You save per month: €282

That's per year: €3.384

35% commission on new marketplace clients + 2.5% processing on online prepayments. All fees subject to VAT. NL/EU market.

Start free — 7-day trial
Industry-first

One Booking. Multiple Stylists.

Your client wants a cut with Bonnie and a keratin treatment with Lisa. Traditional booking systems make them book twice. DoTheBeauty handles it in one seamless flow.

Traditional BookingDay View
B Bonnie
L Lisa
10:00
10:30
11:00
11:30
12:00
12:30
Emma J.
Cut + Keratin
10:00 – 12:30 · 2h 30m
Idle
No bookings
1 client · 2h 30m · Lisa idle
With DoTheBeautyDay View
B Bonnie
L Lisa
10:00
10:30
11:00
11:30
12:00
12:30
Emma J.
Cut & Colour
10:00 – 10:30
Sarah K.
Cut & Blowdry
11:00 – 12:30 · added
Emma J.
Keratin Treatment
10:30 – 12:00 · with Lisa
2 clients · same window · linked

Same 2.5 hours. Traditional booking: one client, one stylist blocked. DoTheBeauty: Emma's full multi-stylist appointment AND a second client in Bonnie's freed time.

When to choose Treatwell, and when to choose DoTheBeauty

Treatwell has one genuine advantage: marketplace reach. If you are opening a new salon in a city where Treatwell is strong, the platform can bring you new clients quickly. That is an advantage DoTheBeauty does not offer — we are not a marketplace. But that reach has a cost. Every new client costs you 35% commission plus VAT. For a salon with 30 new marketplace bookings a month at €50 average, that is over €600 every month. You are building Treatwell's platform, not your own brand. Choose DoTheBeauty if you: - Want predictable flat costs (€19.95–€79/mo, zero commission) - Want your own website that ranks on Google for local searches - Want full control over your client data and direct booking relationship - Already have regular clients who don't need a marketplace to find you For salons with an existing client base — or willing to build one through Google and social media — DoTheBeauty is structurally cheaper and gives you more control. Most salon owners who switch save €300–€700 per month.

Frequently Asked Questions

Does DoTheBeauty charge any commission on bookings?
No — never. DoTheBeauty runs on a flat monthly subscription only. The Starter plan (€19.95/mo) charges 2% on card payments; Growth (€49/mo) charges 1%; Pro (€79/mo) charges 0.5%. There is zero commission on bookings, including new clients.
Does Treatwell give me my own website?
No. Treatwell gives you a profile page on Treatwell.com — that is not an independent website. Your salon appears alongside competitor listings on a platform you do not own. DoTheBeauty builds you a real salon website with your own domain, your branding, and direct booking built in.
Will I lose clients if I leave Treatwell?
Your regular clients book with you, not with the platform. Most salons that switch keep 90%+ of their existing clients by sending a WhatsApp or email with the new booking link before cancelling Connect. You may lose some new-client discovery from the Treatwell marketplace — but Google can replace that over time.
What is the real monthly cost of Treatwell for a busy salon?
For a salon with 30 new marketplace clients per month at €50 average: €35 subscription + €525 commission + ~€110 VAT on commission + €18.75 processing = approximately €689/month. DoTheBeauty Growth for the same volume: €49 + ~€9 processing = ~€58/month. Difference: over €630/month, or €7,500+ per year.
Can I run DoTheBeauty and Treatwell at the same time while transitioning?
Yes — most salons run both in parallel for one month. Set up your DoTheBeauty website and share the direct booking link with your regulars via WhatsApp or Instagram. Once direct bookings are steady, cancel Treatwell Connect. No downtime, no rush.
Does the DoTheBeauty free trial require a credit card?
Yes, a credit card is required to start the 7-day free trial. You will not be charged until the trial ends.

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