vs treatwell

The Best Treatwell Alternative for Salon Owners in 2026

Keep 100% of your bookings. No commission. No compromise.

Treatwell's marketplace model gets more expensive the more successful your salon becomes. You pay £35/month for Connect, plus 35% commission on every booking from a new client introduced by the platform. Add 2% payment processing on top, and a busy salon with 40 new clients per month at £50 average pays over £800/month — every single month. DoTheBeauty flips the model: a flat monthly fee from €19.95, your own AI-built website on your own domain, and 0% commission on every booking. You keep your revenue, your client data, and your brand.

Where treatwell Falls Short

35% commission on every new client

Treatwell takes 35% of the treatment price for every booking from a new marketplace client. That is £17.50 on a £50 treatment — before your own costs even start.

£35/month just to be listed

On top of commission, Treatwell charges a monthly Connect subscription. You pay whether you get bookings or not, so a quiet month still costs you £35 before anything else.

No website of your own

Treatwell gives you a profile on their marketplace, not a real website. Your salon lives on their domain, under their brand, surrounded by competitor listings that steal clicks.

They own your client relationship

Clients book through Treatwell, not you. You get limited contact data, and moving those clients to a direct booking system is deliberately difficult.

Fees compound as you grow

The busier you get via Treatwell, the more you pay. 40 new bookings at £50 average equals £700+ in commissions every single month — plus the subscription, plus processing fees.

Feature Comparison

FeaturetreatwellDoTheBeauty
Online bookingVia marketplace onlyYour own booking page, 24/7
Professional websiteMarketplace profile onlyAI website builder, 10-min setup
Commission on bookings35% on new clients0% — always
Monthly fee£35/mo + commissionFrom €19.95/mo flat
Custom domainNo — yoursalon.treatwell.co.ukYes — yoursalon.com (Growth+)
Client CRMLimited (marketplace data only)Full client database with notes + history
Appointment managementYesWalk-ins + group bookings included
Inventory managementNoProducts, stock alerts, barcode scanning
Stripe paymentsNoCard payments in your own app
Billing & receiptsNoFull billing suite with discounts

Pricing Comparison

Treatwell Connect

£35/mo + 35% commission

Subscription + per-booking commission on new clients

  • 35% commission on every new-client booking
  • 2% payment processing fee on top
  • £35/mo Connect subscription whether you book or not
  • 40 new clients/mo at £50 avg = over £800/mo total to Treatwell
  • Clients book through Treatwell — they own the relationship

DoTheBeauty

Starter€19.95/mo
Growth€49/mo
Pro€79/mo
  • 0% commission, ever
  • No hidden fees
  • Cancel anytime
  • 7-day free trial

How to switch from treatwell

1

Build your salon website

Sign up for the 7-day free trial. Answer 9 short questions and DoTheBeauty's AI builds your salon website with booking in about 10 minutes.

2

Import your services and team

Copy your service menu and staff over from Treatwell. Set prices, durations, and which staff member does what — all in one place.

3

Share your direct booking link

Message your existing Treatwell regulars your new booking link. Add it to Instagram, Google Business Profile, and your shop window. They will keep booking — just directly with you.

4

Run in parallel for one month

Keep Treatwell active while you transition. Let new bookings settle into DoTheBeauty before you cancel Connect. No rush, no downtime.

5

Cancel Treatwell Connect

Once direct bookings are steady, cancel your Connect subscription. Every future new-client booking is 100% yours — no commission, no middleman.

The math: what you save

treatwell

£815/month

£9,780/year

DoTheBeauty

£42/month (Growth plan)

£504/year

Yearly saving: £9,276/year saved

How much does Treatwell really cost you?

Enter your numbers and see the difference.

£

With Treatwell

Subscription£35
Commission (35%)£231
Processing fees£17
VAT on commission£49
Total / month£331

With DoTheBeauty

Growth plan£49
Commission (0%)£0
Total / month£49

You save per month: £282

That's per year: £3,384

35% commission on new marketplace clients + 2.5% processing on online prepayments. All fees subject to VAT. NL/EU market.

Start free — 7-day trial
Industry-first

One Booking. Multiple Stylists.

Your client wants a cut with Bonnie and a keratin treatment with Lisa. Traditional booking systems make them book twice. DoTheBeauty handles it in one seamless flow.

Traditional BookingDay View
B Bonnie
L Lisa
10:00
10:30
11:00
11:30
12:00
12:30
Emma J.
Cut + Keratin
10:00 – 12:30 · 2h 30m
Idle
No bookings
1 client · 2h 30m · Lisa idle
With DoTheBeautyDay View
B Bonnie
L Lisa
10:00
10:30
11:00
11:30
12:00
12:30
Emma J.
Cut & Colour
10:00 – 10:30
Sarah K.
Cut & Blowdry
11:00 – 12:30 · added
Emma J.
Keratin Treatment
10:30 – 12:00 · with Lisa
2 clients · same window · linked

Same 2.5 hours. Traditional booking: one client, one stylist blocked. DoTheBeauty: Emma's full multi-stylist appointment AND a second client in Bonnie's freed time.

Your salon's growth shouldn't cost you 35%

## Is Treatwell worth it for salons in 2026? For a salon with no online presence, Treatwell offers a fast route to visibility. But the commission model punishes success. At **35% on every new client** plus **£35/month for Connect**, a UK salon with 40 new marketplace bookings per month at £50 average spends over **£800/month — around £9,300/year** just to keep Treatwell running. That number climbs every time you grow. **The break-even is quick.** At just 15–20 Treatwell-sourced bookings per month, switching to a flat-rate platform like DoTheBeauty (from €19.95/month, 0% commission) already costs less — and you keep your client data and your brand. <table> <thead> <tr> <th>Factor</th> <th>Treatwell</th> <th>DoTheBeauty</th> </tr> </thead> <tbody> <tr> <td>Commission on new clients</td> <td>35%</td> <td>0% — always</td> </tr> <tr> <td>Monthly subscription (2026)</td> <td>£35/mo Connect</td> <td>From €19.95/mo</td> </tr> <tr> <td>Professional website</td> <td>Marketplace profile only</td> <td>AI-built website on your own domain</td> </tr> <tr> <td>Client data ownership</td> <td>Shared with Treatwell</td> <td>100% yours</td> </tr> <tr> <td>Custom domain</td> <td>yoursalon.treatwell.co.uk</td> <td>yoursalon.com (Growth+)</td> </tr> <tr> <td>24/7 online booking</td> <td>Via marketplace only</td> <td>Direct on your own website</td> </tr> <tr> <td>Estimated yearly cost (40 new bookings/mo, £50 avg)</td> <td>~£9,300/year</td> <td>~£500/year (Growth plan)</td> </tr> </tbody> </table> **Our verdict:** Treatwell is a starting tool, not a long-term strategy. Once your salon has consistent bookings, moving to a direct booking platform saves thousands per year, gives you a real website under your own brand, and puts your client data where it belongs — with you. The platform penalises the very salons doing it right: the busier you get, the more you pay. That is the wrong incentive structure for a business built on loyal clients and repeat visits. --- ## What salon owners say > *"I didn't expect it to be that quick. I answered some questions, uploaded a few photos, and it just... built my website. The booking system was included. It looked professional. I didn't have to do anything technical."* > > — Bonnie Reid, Bonnie Reid Hair, Kuta, Lombok Bonnie had no website before DoTheBeauty — clients booked by phone or WhatsApp. Within 10 minutes she had a professional salon website, 24/7 online booking, and automated email reminders. Her no-show rate dropped once reminders were live. She pays a flat monthly fee and keeps 100% of every booking. For UK salon owners coming from Treatwell, the maths are even clearer — every new client Treatwell sends costs 35%, while every client who finds you directly costs nothing beyond your monthly subscription. --- For a broader picture of what salon software can do for you, see our [salon management software guide](/blog/salon-management-software) and [how to reduce no-shows by 50%](/blog/reduce-salon-no-shows). --- **See also:** - [Fresha vs DoTheBeauty](/compare/fresha-alternative) — no hidden fees, flat pricing - [Booksy vs DoTheBeauty](/compare/booksy-alternative) — escape the 30% Boost commission - [Salonized vs DoTheBeauty](/compare/salonized-alternative) — own your website, own your clients <p>Comparing your options across platforms? See <a href="/blog/best-salon-booking-system">our complete guide to the best salon booking systems in the UK</a> for a side-by-side overview of Treatwell, DoTheBeauty, and other leading platforms.</p>

Frequently Asked Questions

Is there a free alternative to Treatwell?
There is no permanently free like-for-like Treatwell alternative — any platform that offers genuine booking software, a website, and client management has running costs. DoTheBeauty offers a 7-day free trial on all plans (credit card required), so you can build your website, test bookings, and see the platform fully before committing. Plans start at €19.95/month — significantly less than Treatwell's £35/month Connect fee plus 35% commission on new clients.
Is DoTheBeauty free to try?
Yes — there's a 7-day free trial on all plans. A credit card is required to start. Set up your website, add services, and take test bookings before you commit.
Does DoTheBeauty charge commission on bookings?
Never. DoTheBeauty charges a flat monthly fee and 0% commission on all plans. Whether you get 5 bookings or 500, you keep 100% of your revenue.
Can I keep my Treatwell clients if I switch?
Yes. You do not need to close your Treatwell account when you join DoTheBeauty. Run both in parallel, migrate your regulars to your new direct booking link, and wind down Treatwell on your own timeline. Most salon owners find their existing clients follow a direct booking link without friction.
Does DoTheBeauty give me a proper website?
Yes. Every plan includes an AI-powered website builder. Answer 9 questions and get a professional salon website with copy, design, and a booking form in about 10 minutes.
What is the cheapest DoTheBeauty plan?
The Starter plan is €19.95/month and includes online booking, appointment management, a salon website, up to 2 staff, and email confirmations. 0% commission, always.
Does DoTheBeauty send me new clients like Treatwell does?
DoTheBeauty is salon software, not a marketplace. It gives you the tools — an SEO-optimised website, a direct booking link for Instagram and Google — to build your own direct bookings that you own long-term. Salon owners report that within 3–6 months, organic direct bookings exceed what Treatwell was sending.
Is Treatwell worth it for salons in 2026?
Treatwell is worth it for salons that have no online presence at all and need instant marketplace visibility to fill empty chairs quickly. For any salon with a regular client base, Treatwell's 35% commission on new clients and £35/month Connect fee make it expensive to sustain. The maths is straightforward: 40 new clients per month at a £50 average treatment means over £800 in commission plus subscription before a single cost. Once you have consistent bookings, a direct booking platform like DoTheBeauty costs from €19.95/month flat with 0% commission — and you own the relationship with every client.
What is the best Treatwell alternative in the UK?
The best Treatwell alternative UK depends on what you need to replace. If you need a marketplace to find new clients, Treatwell has no like-for-like substitute. But most salon owners outgrow the marketplace model and need a platform that gives them their own website, direct booking, and client data ownership — without commission. DoTheBeauty gives you an AI-built salon website, 24/7 direct booking, a full client CRM, and automated email reminders, all on a flat monthly fee from €19.95 with 0% commission. Plans are priced in EUR and process GBP payments normally via Stripe.
Treatwell vs independent booking — which is better for a growing salon?
Treatwell works well for new salons that need exposure to a marketplace audience. Independent booking — running your own website and direct booking link — works better for salons with an existing client base. The turning point is usually when commission costs exceed what you'd spend on a dedicated booking platform. At 40+ new clients per month via Treatwell, you're paying £700–£800+ in commission alone. A platform like DoTheBeauty at €49/month (Growth plan) makes the maths simple: after around 15–20 Treatwell-sourced bookings per month, direct booking is cheaper. Beyond the cost, you own your client data and your brand.
How much does Treatwell charge salons in 2026?
In 2026, Treatwell's Connect plan costs £35/month as a subscription fee, plus 35% commission on every booking from a new marketplace client. A 2% payment processing fee applies on top. For a busy UK salon averaging 40 new-client bookings per month at £50 per treatment, that is approximately £35 (subscription) + £700 (commission) + £40 (processing) = £775/month to Treatwell — or around £9,300 per year. These figures are based on Treatwell's published pricing; actual costs vary by treatment price and booking volume.
How long does it take to set up an alternative to Treatwell?
With DoTheBeauty, your salon website and booking system are live in about 10 minutes. You answer 9 questions and the AI builds your complete website — homepage, services, booking form, and contact page. Add your services and team, share your booking link on Instagram and Google Business Profile, and you're taking direct bookings the same day. Most salon owners run DoTheBeauty alongside Treatwell for a few weeks while their regulars shift over to the direct booking link, then cancel Connect once volume is stable.

Ready to switch?

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